Noel Franus is a brand strategist and multidisciplinary design thinker who is focused on the nexus of people, brands, experiences and sound.

Prior to joining Sonic ID, Noel directed strategy for Elias Arts' audio identity division, which created identities for numerous Fortune 500 brands across many industries.

Noel was also senior brand strategist at Sun Microsystems, where he directed the first-ever sonic identity system for Sun and its ubiquitous Java brand.

In 1999 Noel founded the San-Francisco-based Carbon IQ user experience group.

Noel writes regularly about sonic branding and identity at 
http://intentionalaudio.com/blog.  

Related reading

> Intentional Audio, the journal of branding and identity with music, sound and voice
> AIGA Gain article: Building Value Through the Strategic Use of Sound
> AIGA Gain article: Sound Value: Creating an Audio Identity for Cisco

Recent speaking

> Experience Architecture Forum at Harvard
> Design Management Institute
> American Institute for Graphic Artists
> Industrial Designers Society of America 
> NeoCon World’s Trade Fair