Sonic Convergence, a Sonic ID ‘live podcast’ focused on immersive and sensory design, is off the press and available for listening online or download.

In this show we get to the nut of sonic branding and audio identity—what’s possible and how we push the envelope. After all, we may wake to the clock radio, we tune into our iPods, we have our favorite artists. But most of us really understand very little about music and sound.

In this show Sonic ID managing director Noel Franus explores some of the answers to the question: how can we leverage the power of sound for valuable brand experiences?

Guests Martyn Ware and Brian Schmidt are some of the world’s top creatives in doing just that. Together their work has been heard and experienced by hundreds of millions of people.

Ware is founder of Heaven 17 and the Human League, creative director at Sonic ID, and a sound designer with recent installations at the NY MoMa and the Venice Architectural Biennale.

Schmidt has been the guiding ’sonic spirit’ for audio in the Xbox and primary composer for multiple game titles for Sega, Sony and Electronic Arts, in addition to hundreds of arcade, console and pinball games.

Listen online or download the podcast. Questions, comments and suggestions for future shows are most welcome.